Zero tolerance on counterfeit goods

Trading Standards officers are warning retailers engaged in selling counterfeit goods to stop now or face prosecution.

The zero tolerance message follows operations in Northern Ireland in the last month by the Department of Enterprise, Trade and Investment’s Trading Standards Service (TSS) which resulted in a number of seizures of counterfeit goods.

Various items, including fakes of popular brands such as GHD hair straighteners, UGG boots, MAC make-up, Gucci, Pandora and Tiffany jewellery as well as sports clothing, were removed from retail premises by TSS officers. It is estimated that the seized goods have a street value of more than £10,000.

The Trading Standards Service is also warning consumers to be on their guard against buying fake goods.

A TSS spokesperson said: "Many consumers think that they are getting a bargain by purchasing cut-price counterfeit goods. In reality, they are increasingly putting themselves at risk by buying products such as fake hair straighteners and make-up.

"The packaging and external appearance of the hair straighteners are often reasonably well copied but the internal design is likely to be significantly different and dangerous, increasing the risk of serious burn injuries.

"People need to be more aware of the consequences of piracy and counterfeit goods, especially as there has been a worrying increase in sectors that are potentially dangerous to consumers such as electrical equipment, toys, and personal care products.”

The spokesperson added: "TSS officials will be visiting retailers across Northern Ireland in the run-up to Christmas, and any traders found selling counterfeit goods are liable to have their goods seized and face prosecution. Offenders face the prospect of prosecution with the maximum penalty being 10 years imprisonment."

Consumers who suspect they may have purchased counterfeit goods, should report it to Consumerline on tel: 0845 600 6262 / 028 9025 3900 or log onto the Consumerline website

Notes to editors:

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