Wilson welcomes drop in Christmas drink drive detections
Tuesday, 20 January 2009Environment Minister Sammy Wilson today welcomed PSNI figures which showed a 24% reduction in the number of people caught drink-driving over the Christmas period.
The PSNI revealed there were 477 detections out of 5,500 road side tests over the festive period - 152 fewer than last year..
The Minister said: “The figures released today are encouraging. By carrying out increased road side testing over the festive period the PSNI had a very visible presence on our roads.
"These efforts, together with the heightened DOE radio, television and press campaigns, are having the desired effect.”
The DOE’s Christmas advertising campaign focused on the devastating impact of collisions on families during the festive season.
Historically, December is a killer month on Northern Ireland roads with an average of 20 people tragically losing their lives at this time of year. In 2008, this figure reduced dramatically to six deaths.
Mr Wilson continued: “Although the number of road deaths is still unacceptable, it is encouraging that the message of ‘Never Ever Drink & Drive’ is getting across.
"However, I never fail to be shocked and disappointed that there are still those who continue to disregard the law and ignore their responsibilities to other road users.”
Notes to Editors:
- On 20 January PSNI released figures showing a drop in drink drivers caught over the festive period.
- The DOE campaign, entitled ‘Gift’, consisted of a portfolio of five 50 seconds radio edits and supporting media. The radio campaign was supported with daily and Sunday press adverts and a range of digital and outdoor media.
- For media enquiries please contact DOE Press Office 028 9054 0014 or out of office hours, contact the EIS Duty Press Officer on pager 07699 715 440 and your call will be returned.
