Developed by the Public Health Agency, the public information campaign, 'It all adds up', aims to encourage primary school children to get active for at least 60 minutes a day.
Mr McGimpsey said: “There can be no doubt that physical activity is very important for both physical and mental health and wellbeing, and it is also a critical part of a young person’s development.
“In Northern Ireland, currently around one in four girls and one in six boys in Primary One are overweight or obese. Many of these children are not as active as they should be, nor do they have a healthy, balanced diet and both these issues contribute to our levels of obesity.
“The campaign being launched today seeks to empower parents to act as role models to their children, and encourage more active and sustained participation in physical activity.
The Minister concluded: “I believe this campaign will help create and form good habits among this generation, which will be the legacy for the future public health of Northern Ireland.”
The mass media campaign which includes television, radio, outdoor and online advertising as well as a range of support materials was launched at Clarendon
Multi- Purpose Sports Facility, Belfast.
Notes to Editors:
- Further details about the campaign can be found online
- Press enquiries to DHSSPS press office on 028 9052 2841. Out of office hours please contact the duty press officer via pager number 07699 715 440 and your call will be returned.
